Scenario and data simulated for a transportation company that receives bookings from a variety of clients and through a number of different channels including web, phone and walk ups. Reports enable deep analysis of key business metrics including bookings, profits, sales, discounts and more. Analysis has been summarised across a variety of key metrics including client’s; location, age, loyalty, traveling direction and much more. Location set in New Zealand, where bookings spread throughout the country over a 5 month period. Analysis used to manage the logistics around customer demand for services and transportation request.
Similar analytics could be overlaid for any transportation or logistics company based in any location, looking to explore and dive into their data in more detail.
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